Rolling with the Green Wave: Insights from C3 Industries CEO Ankur Rungta

Ankur Rungta

March 19, 2024 Episode:  

Hey there, fellow green enthusiasts! Grab your favorite strain and get comfy because we’re diving deep into the ever-changing world of cannabis with none other than Ankur Rungta, the big cheese over at C3 Industries.

Here’s the Lowdown:
  • Mastering the Cannabis Game: So, you think navigating the cannabis market is a walk in the park? Think again. Ankur spills the beans on how C3 Industries tackled the tough turf of places like Oregon and Michigan. It’s all about keeping those gross margins in check and making sure every penny counts. Plus, they’ve got their tech game on point with systems like Sage and Alpine to keep things running smooth.
  • The Federal Legalization Dilemma: Ah, federal legalization—the million-dollar question. Ankur weighs in on the pros and cons. On one hand, getting rid of IRS 280E would be a game-changer, but there’s also the whole deal about federal standards shaking things up. It’s a sticky situation, folks.
  • Brand Power: Ever heard of Cloud Cover, Galactic, or Habitat? Yep, those are Ankur’s brainchildren. He spills the tea on how they’ve carved out their place in the market by giving customers bang for their buck and keeping them coming back for more. It’s all about building a brand that feels like home for your customers.

The Takeaway:

So, what’s the secret sauce to success in the cannabis biz? According to Ankur, it’s all about staying adaptable, innovative, and savvy to market trends. C3 Industries isn’t just about slinging weed—it’s about creating an experience that keeps customers coming back for more. And with their eye on the tech game and a finger on the pulse of legislative changes, they’re set to keep riding the green wave for years to come.

So, whether you’re an OG or just getting into the game, take a page from Ankur’s playbook. Stay cool, stay adaptable, and always keep those joints rolling. Peace out, and happy blazing! 🌿✌️

Get ready to spark up some knowledge with Outlaw’s podcast!

Curious about the latest in cannabis technology and regulatory updates? We’ve got you covered. Our podcast dives deep into everything from compliance and METRC to automation and all those legal twists and turns in the cannabis industry. Whether you’re a seasoned pro or a curious newbie, there’s something for everyone.

Where to Find Us: Missed an episode? No worries. You can catch up on,, or through the Cannabis Radio app on iTunes and Google Play. We’re also on Apple Podcasts, Google Podcasts, Amazon Music, Pandora, Spotify, and YouTube. Thanks for tuning in, and keep yourself in the know as the cannabis world keeps evolving. We’re here to make sure you’re always ahead of the game.